Samira Saberi is an ICF PCC-certified executive leadership coach based in Los Angeles, California. She works with managers, executives, and entrepreneurs who want to develop their leadership skills, build high-performing teams, and scale their businesses with clarity and confidence. With over 15 years of hands-on business experience, a Bachelor of Science, and a Leadership Principles Certificate from Harvard Business School, she brings both academic rigor and real-world insight to every coaching engagement.
Coaching sessions are available in-person in Los Angeles and virtually worldwide via Zoom. Bilingual services available in English and Farsi.
Executive coaching services in Los Angeles
One-on-one executive coaching
Structured coaching engagements for C-suite executives, directors, senior managers, and business owners. Using a three-phase methodology grounded in ICF Core Competencies and Daniel Goleman’s emotional intelligence framework, Samira helps leaders develop self-awareness, strategic thinking, communication skills, and the ability to build and retain high-performing teams. The ICF reports that 96% of coached executives report improved performance, with a median ROI of 700%.
Leadership development for teams
Group coaching and team development programs designed to improve communication, trust, accountability, and alignment. Based on the same evidence-based frameworks used in one-on-one coaching, adapted for team dynamics and organizational culture. Gallup research shows that highly engaged teams are 21% more profitable and show 41% lower absenteeism.
Business scaling strategy
Strategic coaching for founders and entrepreneurs transitioning from operator to CEO. Focused on delegation, systems thinking, leadership presence, and building the organizational structure needed to scale from startup to growth stage.
Bilingual coaching (English & Farsi)
Samira is one of the few ICF PCC-certified coaches in Los Angeles who offers executive coaching in both English and Farsi. This is particularly valuable for bilingual professionals and business owners in LA’s Iranian-American community who want a coach who understands their cultural context, communication style, and unique challenges navigating between two cultures.
ICF PCC exam preparation
A 2-hour educational webinar with practice questions and coaching scenarios for coaches preparing for the ICF PCC Credential Exam. Samira passed the PCC exam on her first attempt in 2024 and designed this preparation program based on her firsthand experience.
Areas served in Greater Los Angeles
Novator Coaching serves clients throughout the Greater Los Angeles area, including Beverly Hills, Santa Monica, West Hollywood, Pasadena, Glendale, Burbank, Century City, Brentwood, Encino, and downtown Los Angeles. Virtual coaching is available for clients anywhere in California, across the United States, and internationally.
Why choose an ICF PCC-certified coach
The ICF PCC (Professional Certified Coach) credential represents the gold standard in professional coaching. It requires a minimum of 125 hours of coach-specific training, 500+ hours of coaching experience, and passing a rigorous credentialing exam administered by the International Coaching Federation — the world’s largest coaching body with 60,000+ members in 140+ countries. When you work with an ICF PCC coach, you are working with someone who has demonstrated competence at the highest professional level.
The A Sip of Happiness podcast
Samira hosts A Sip of Happiness, a podcast featuring honest conversations about leadership, personal growth, and building a life you love. Available on Spotify, Apple Podcasts, and YouTube.
What Los Angeles clients tend to bring
Three situations account for most of the work. The first is a strong operator newly responsible for people, usually promoted out of the job they were best at and now evaluated on one nobody trained them for. The second is a founder whose company has outgrown their personal reach, where the constraint is no longer effort but delegation. The third is a senior leader who has stopped getting honest feedback, which happens to almost everyone eventually and is invisible from the inside.
Industry matters less than people expect. Entertainment, aerospace, healthcare and technology dominate the Los Angeles client mix, but the underlying problems repeat across all of them, because they are problems of judgement rather than domain knowledge.
Practical details
Sessions run sixty minutes, every two weeks, at $285. A first engagement usually opens with a ninety-minute session and runs six months, because behaviour change does not reliably happen faster. The first thirty-minute conversation is free and is a working session rather than a sales call.
Coaching is delivered over Zoom or in person at your workplace anywhere in Los Angeles and Orange County. Most clients run the regular cadence over video and meet in person periodically, which keeps the schedule intact through travel and traffic. Sessions are available in English and Farsi.
Frequently asked questions
Is there a leadership coach near me in Los Angeles?
Novator Coaching works with leaders across Los Angeles and Orange County, over Zoom or in person at your workplace, so proximity rarely limits who you can work with. Samira Saberi is an ICF PCC-certified leadership coach based in Marina del Rey. When you are comparing coaches near you, weigh the credential and the fit ahead of the commute: video handles the fortnightly conversation without loss, and restricting your search to a driving radius shrinks the pool for no real gain.
How do I find an ICF PCC certified coach in Los Angeles?
Start with the ICF Credentialed Coach Finder, which lets you filter by location and credential level, and confirm the credential is current rather than lapsed. PCC is the middle of the three ICF levels and requires 125 hours of accredited training, 500 logged client hours, and a recorded performance evaluation — which is why it is a more meaningful filter than the word "certified" on its own. Samira Saberi holds an active ICF PCC credential and works with leaders throughout Los Angeles.
What is the difference between a leadership coach and an executive coach?
In practice the two overlap almost entirely, and most coaches use the terms interchangeably. Where a distinction is drawn, executive coaching implies seniority — the client runs a function or a company — while leadership coaching covers anyone responsible for other people, including first-time managers. The method is identical. Choose on the coach's credential and experience with your specific situation, not on which of the two words appears in their title.
What does a leadership coach in Los Angeles typically charge?
Credentialed coaches in the LA market generally charge between $200 and $500 per session. Novator Coaching charges $285, with the same rate whether sessions run in person or over video.
Do I need to meet in person?
No. About half of engagements run entirely over video. In-person sessions at your workplace are available, and most Westside clients meet periodically in person while running the regular cadence over Zoom to avoid traffic.
Which areas does Novator Coaching cover?
Primarily the Westside and South Bay — Marina del Rey, Santa Monica, Venice, Culver City, Playa Vista, El Segundo, Beverly Hills and Century City — plus clients across greater Los Angeles and California by video.
What industries do most clients come from?
Technology, entertainment and media, aerospace, healthcare, law, and founder-led businesses. The common thread is more often a career stage than a sector: leaders promoted for technical excellence into roles assessed on something else.
Is coaching available in languages other than English?
Yes. Samira Saberi coaches in English and Farsi. For clients who think in Farsi and work in English, being able to describe a situation precisely rather than approximately changes what the session can address.
Book a free discovery session in Los Angeles
Schedule a complimentary 30-minute conversation to discuss your leadership goals and explore whether coaching is right for you. In-person in Los Angeles or virtual worldwide.