Novator Coaching works with executives, managers, and business owners across Los Angeles County and Orange County. Samira Saberi is an ICF PCC certified coach with 15+ years of hands-on business experience, a Bachelor of Science, and a Leadership Principals Certificate from Harvard Business School. Sessions are held in person at the Marina del Rey office or over Zoom, in English or Farsi.
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Google rating · 6 reviews · ICF PCC certified
Coaching across Los Angeles
Los Angeles is not one business market. Leading a post-production team in Burbank has almost nothing in common with running an aerospace programme in El Segundo, and neither resembles building a practice in Encino. The pages below cover what coaching looks like in each part of the metro.
Westside & the beaches
Silicon Beach & the South Bay
Central Los Angeles
San Fernando & San Gabriel Valley
Orange County
By focus
What Novator Coaching offers
Executive coaching for C-suite and senior leaders. Leadership coaching for managers and directors. Business coaching for founders and owners. Team coaching for groups under strain. Emotional intelligence training for individuals and teams. ICF PCC exam preparation for coaches pursuing credentials.
Start with a free tool
No email required to see your score on any of these: the leadership assessment, the emotional intelligence test, the leadership style quiz, the burnout risk score, and the team health check. If you would rather work out whether coaching fits at all, the coaching fit quiz takes two minutes.
Common questions
Is there an executive coach in Los Angeles?
Yes. Novator Coaching is led by Samira Saberi, an ICF PCC certified executive and leadership coach based in Marina del Rey. She works with leaders across Los Angeles County and Orange County, in person on the Westside or over Zoom anywhere. Sessions are available in English and Farsi.
How much does an executive coach cost in Los Angeles?
Novator Coaching charges $285 per 60-minute session, which is at the accessible end of ICF PCC pricing for the Los Angeles market. A three-month engagement at fortnightly cadence comes to $1,710 and six months to $3,420. Rates elsewhere in the LA market typically run $250 to $750 per session with an experienced ICF PCC coach, with a three to six month engagement landing between $3,500 and $9,000. Newly certified coaches charge less and master-level coaches considerably more. Company-funded engagements are commonly priced higher than the same work bought by an individual.
Do you meet in person or over Zoom?
Both. In-person sessions are held at the Marina del Rey office, which is most practical for the Westside, Silicon Beach, and the South Bay. Clients in the Valley, Downtown, and Orange County generally prefer Zoom, and the evidence does not show worse outcomes for video coaching.
What areas of Los Angeles do you serve?
The Westside, Silicon Beach, the South Bay, Central LA, the San Fernando and San Gabriel Valleys, and Orange County. Every neighbourhood page above lists what coaching looks like in that specific market.
Do you offer coaching in Farsi?
Yes. Samira Saberi coaches in both English and Farsi, which matters most for family business questions and for conversations where a first language carries more precision. Los Angeles has the largest Persian-speaking population outside Iran.
What is the difference between executive coaching and business coaching?
Executive coaching focuses on how you lead: decisions, delegation, presence, and team dynamics. Business coaching focuses on the business itself: growth, structure, and the owner’s role in it. Founders often need both, and the boundary in practice is less clean than the labels suggest.
The office
The Marina del Rey office sits between Venice and Playa del Rey, which puts it within about 20 minutes of Santa Monica, Culver City, El Segundo, and Manhattan Beach. Clients further out generally work over Zoom, and a mix of both is common.