Samira Saberi is an ICF Professional Certified Coach (PCC) and the founder of Novator Coaching, based in Marina del Rey, Los Angeles. She coaches managers, executives and business owners one to one, in person across Los Angeles or over Zoom worldwide, in English and in Farsi.
Before coaching, she spent more than 15 years in business, including six years in private and business banking at JPMorgan Chase and Wells Fargo. She holds a Bachelor of Science and a Leadership Principles Certificate from Harvard Business School, and has coached more than 50 leaders across five countries.
What she helps leaders with
Samira helps managers, executives and business owners overcome leadership challenges, make confident decisions and navigate uncertainty. The people who come to her are usually struggling with team performance, communication, delegating, conflict, or feeling overwhelmed by the weight of their responsibility.
The work follows one idea: leadership starts with leading yourself. From self-leadership come sharper decisions, from sharper decisions come stronger teams, and from stronger teams come sustainable results. The first conversation is about fit, and if coaching is not the right tool for what you are facing, you will hear that directly.
Credentials and background
- ICF Professional Certified Coach (PCC): passed the ICF credential exam on her first attempt in 2024.
- Harvard Business School: Leadership Principles Certificate.
- Education: Bachelor of Science.
- Business experience: 15+ years, including six years in private and business banking at JPMorgan Chase and Wells Fargo.
- Coaching experience: 50+ leaders coached across 5+ countries.
- Languages: English and Farsi.
How sessions work
Sessions are 60 minutes, usually every two weeks, at $285 per session, and the first 30-minute conversation is free. They take place at your workplace or in Marina del Rey, or over Zoom, Monday to Friday 9 AM to 6 PM and Saturday 10 AM to 2 PM Pacific time. You can read how pricing compares across the market in how much executive coaching costs, or book the free session.
Beyond one-to-one coaching
Samira hosts A Sip of Happiness, a Farsi-language podcast on leadership and personal growth, and is the author of The Brave Kid Inside You, an illustrated picture book on courage, kindness and leadership for ages 4 to 8.
What clients say
★★★★★
“Samira is an amazing business coach. She has a high EQ, genuinely cares about her clients, and has a great understanding of people and what drives them. She asked me the right questions to help me get to the root of a challenge I’d been struggling with and helped me develop a plan to address it. I can’t recommend her enough!”
Leili T. · Google review
★★★★★
“We had a great experience working with Samira at Novator Coaching. She was especially helpful with team building and developing a stronger, more positive workplace culture. Her guidance was practical, thoughtful, and made a real difference in how our team communicates and works together. I highly recommend Samira to any business looking to strengthen their team and company culture.”
A.B. Dental Corporation · Google review
★★★★★
“Samira is a top-notch, caring professional and hands down the best coach I've ever worked with. Every session delivers immediate value, and her questions have a way of pushing me toward the right direction, often in ways I hadn't considered. I recommend her without hesitation.”
Behnam S. · Google review
★★★★★
“As a dental hygienist, I was struggling to balance patient care, team leadership, and the demands of extremely busy practice. Working with Samira helped me gain more clarity and confidence in my leadership role and make better decisions for my team and business. She is insightful, professional, and asks powerful questions that lead to real growth. I highly recommend her to anyone looking for an experienced executive coach.”
Azarnoush M., dental hygienist · Google review
Reviews published on Novator Coaching’s Google Business Profile. Read all reviews on Google.
Frequently asked questions
Who is Samira Saberi?
Samira Saberi is an ICF Professional Certified Coach (PCC) and the founder of Novator Coaching, based in Marina del Rey, Los Angeles. She coaches managers, executives and business owners one to one, in English and in Farsi, in person across Los Angeles or over Zoom.
What are Samira Saberi’s credentials?
She holds the ICF Professional Certified Coach (PCC) credential, a Leadership Principles Certificate from Harvard Business School and a Bachelor of Science. She has more than 15 years of business experience, including six years in private and business banking at JPMorgan Chase and Wells Fargo, and has coached more than 50 leaders across five countries.
Does Samira Saberi coach in Farsi?
Yes. She coaches in both English and Farsi, which matters most for family business questions and for conversations where a first language carries more precision.
How much does coaching with Samira Saberi cost?
Sessions are $285 for 60 minutes, usually every two weeks. The first 30-minute conversation is free.
Where is Novator Coaching based?
Novator Coaching is based in Marina del Rey, Los Angeles. In-person sessions are held at your workplace across Los Angeles and Orange County, and Zoom sessions are available worldwide.