Samira Saberi — ICF PCC Leadership Coach in Los Angeles, founder of Novator Coaching, executive coach with 15 years business experience and Harvard Business School certificate

ICF PCC · Leadership Coach · Los Angeles

Leadership Coach
in Los AngelesSamira Saberi · ICF PCC

Helping managers, executives and founders think clearly, delegate with confidence and strengthen their teams. One-to-one leadership coaching in English and Farsi, in person across the Westside or online.

Decide. Commit. Achieve.

Free Discovery Session Learn More Free Tools

Start with a free 30-minute discovery call. A conversation about fit, with no obligation.

ICF PCC Professional Certified Coach credential badge ICF Member International Coaching Federation badge Harvard Business School Leadership Principles Certificate Verified ICF PCC Credential Holder

15+

Years Business Experience

EN / FA

Leadership coaching in English and Farsi

5+

Countries Served

Where I coach

In person across the Westside, on Zoom anywhere

Marina del ReyHome base Santa MonicaAgencies, founders, hybrid teams West LA & the WestsideBrentwood to Playa Vista Playa Vista & Silicon BeachTech and product leaders Beverly HillsOwners and professional firms Newport BeachOrange County leaders

Also: Culver City · Venice · Manhattan Beach · all of Los Angeles

Specialties: Tech leaders · Women in leadership · Founders & entrepreneurs

What is Executive Coaching?

Executive coaching is a structured, one-on-one professional development partnership between a certified coach and a business leader — designed to improve leadership skills, strategic thinking, emotional intelligence, and organizational performance.

Unlike consulting, which provides external solutions, coaching helps leaders discover their own answers through evidence-based frameworks, powerful questions, and accountability structures. The International Coaching Federation defines coaching as "partnering with clients in a thought-provoking and creative process." The aim is to help them reach their own potential, personally and professionally.

There is no guaranteed financial return from coaching. Estimate benefits using your own costs, state assumptions, and calculate net ROI as (benefits minus coaching cost) divided by coaching cost, multiplied by 100.

Research context: Workplace coaching: a meta-analysis and recommendations for advancing the science of coaching (2023). Research findings are not a guarantee of individual results.

Samira Saberi — ICF PCC executive leadership coach, founder of Novator Coaching in Los Angeles, pictured in professional office setting

About Samira Saberi

ICF PCC Leadership Coach in Los Angeles

I'm Samira Saberi, an ICF PCC-certified leadership coach and Bachelor of Science graduate and Harvard Business School Online Leadership Principles Certificate holder. With more than 15 years of hands-on business experience, including six years in private and business banking at JPMorgan Chase and Wells Fargo, I bring real-world perspective to my coaching practice. As a professional coach, I help managers, executives, and entrepreneurs develop leadership skills, strengthen emotional intelligence and communication, and build high-performing teams.

More about Samira Saberi →

I believe leadership is more than making decisions or managing people. True leadership means personal growth, self-awareness, and the ability to motivate others. That's why my coaching combines leadership skills development with real-world business strategies — informed by 15+ years of firsthand experience in the field — that create lasting results.

My approach draws on three evidence-based methods: positive psychology, after Martin Seligman; cognitive behavioural techniques; and Daniel Goleman's model of emotional intelligence. To that I bring more than a decade of hands-on business work across industries. The result is leaders who reach their business goals and thrive in their personal lives.

Based in Los Angeles, I work with clients across 5+ countries virtually via Zoom and in person across the Westside — including Marina del Rey, Santa Monica, Culver City and Beverly Hills.

Credential

ICF Professional Certified Coach (PCC)

Education

Bachelor of Science
Leadership Principles Certificate, Harvard Business School Online

Location

Los Angeles, CA · Worldwide Virtual

Experience

15+ Years Business · 3 Years Coaching

Specialty

Executive & Leadership Coaching

Author

The Brave Kid Inside You (2026)

Industries & Clients Served

Leaders across every industry

Tech Startups Healthcare Finance & Banking Real Estate Consulting Nonprofit Education Manufacturing Retail & E-Commerce Legal Entertainment Government SaaS & Software Architecture & Design

Coaching Services

How a leadership coach can
transform your business

Executive Leadership Coaching

One-on-one coaching for C-suite executives, directors, and senior managers. Develop leadership presence, strategic thinking, and decision-making skills that drive organizational results.

For: CEOs, CTOs, VPs, Directors, Senior Managers

Leadership Coaching for Founders

Strategic coaching to help startup founders and business owners scale operations, build winning teams, and increase revenue.

For: Founders, Entrepreneurs, Business Owners

Team Building & Culture Development

Workshops and coaching programs to strengthen team communication, clarify expectations and develop a more collaborative workplace culture.

For: Teams, Departments, Organizations

Emotional Intelligence Coaching

Develop self-awareness, empathy, communication skills and emotional regulation. Practice applying these skills to real leadership situations.

For: Leaders at All Levels

The Coaching Process

A structured approach to leadership growth

01

Discover & Assess

Deep diagnostic assessment using validated tools to uncover your leadership strengths, blind spots, and growth opportunities. We establish a baseline, set SMART goals, and design a customized coaching roadmap aligned with your business objectives.

02

Transform & Grow

Structured bi-weekly coaching sessions combining cognitive reframing, leadership development, emotional intelligence training, and strategic planning. Track progress with measurable milestones using the GROW model (Goal, Reality, Options, Will).

03

Integrate & Scale

Embed new leadership behaviors into daily practice. Build sustainable habits, expand your professional network, and create accountability systems that ensure growth continues long after the formal coaching engagement ends.

Guide

What Is Executive Coaching?

A complete guide to executive coaching: how it works, coaching vs consulting vs mentoring, ROI data, and what to look for in a coach.

Guide

Emotional Intelligence in Leadership

Explore emotional intelligence and practical ways to develop self-awareness, empathy and communication as a leader.

Guide

Coaching vs Consulting vs Mentoring

Three distinct approaches to professional development. Understand the differences and choose the right one for your current situation.

Free Tool

Free tools to accelerate your leadership growth

5 interactive tools to help you assess your leadership, calculate coaching ROI, check your team health, and clarify your goals.

Leadership Assessment Is Coaching Right for Me? ROI Calculator Team Health Check Goal Clarity Worksheet

50

Leaders Coached

PCC

ICF Professional Certified Coach

15

Years in Business

5

Countries Served

New Release · Now on Amazon

The Brave Kid Inside You

A heartwarming children's book about courage, kindness, and leadership for ages 4–8 — with a Parent Coaching Guide in every chapter.

The Brave Kid Inside You — children's leadership book cover by Samira Saberi

A story your child will love. A coaching tool you'll use for years.

In 15 illustrated chapters, follow Leo as he discovers what real leadership actually means — and watch your child learn it right alongside him. Each chapter includes a Parent Coaching Guide with reflection questions and activities based on the same evidence-based coaching framework used with executives.

✦

Build self-confidence and courage — Children learn that bravery means doing the right thing, even when it's hard.

✦

Develop positive leadership skills — Leadership isn't about being the boss — it's about leading yourself first.

✦

15 Parent Coaching Guides — Turn bedtime into the most meaningful conversation of the week.

✦

Perfect for ages 4–8 — Classroom read-alouds, homeschool, bedtime stories, and gifts.

Buy on Amazon — $19.95 Learn More

For Coaches · ICF PCC Exam Preparation

Preparing for the ICF PCC Exam?

Samira passed the ICF PCC Credential Exam on her first attempt in 2024. That experience inspired a 2-hour educational webinar designed to give aspiring PCC coaches the realistic practice she wished she had.

In this PCC Exam Prep Webinar, you will:

✦

Gain a clear understanding of the ICF PCC exam structure and format

✦

Practice with sample questions and realistic case scenarios

✦

Learn strategies for time management and stress reduction during the exam

✦

Hear insights from Samira's own journey of passing on the first attempt

Learn More & Register

Coaching and progress

What Leaders Experience

Progress

Agree clear goals and review changes in leadership behavior.

Individual outcomes vary

PCC

Professional Certified Coach · coaching in English and Farsi

International Coaching Federation

EN / FA

Leadership coaching in English and Farsi

In person and online

What clients say

From clients directly and from Google. Read all reviews on Google →

“As the owner of a medical spa in Los Angeles, working with Samira Saberi at Novator Coaching has been incredibly valuable for both my business and personal growth. Samira is an outstanding Leadership Coach and Business Coach who helped me become a more confident leader, improve team communication, strengthen accountability, and make better business decisions. Her coaching is practical, insightful, and focused on creating real results. What I appreciate most is her ability to combine leadership development, business strategy, and emotional intelligence in a way that is easy to apply immediately. I have seen positive changes in both my leadership skills and my business since working with her.”

Zoey · Medical Spa Owner, Los Angeles

“As a dental hygienist, I was struggling to balance patient care, team leadership, and the demands of an extremely busy practice. Working with Samira helped me gain more clarity and confidence in my leadership role and make better decisions for my team and business. She is insightful, professional, and asks powerful questions that lead to real growth. I highly recommend her to anyone looking for an experienced executive coach.”

Dental Hygienist

“Samira is an amazing business coach. She has a high EQ, genuinely cares about her clients, and has a great understanding of people and what drives them. She asked me the right questions to help me get to the root of a challenge I’d been struggling with and helped me develop a plan to address it. I can’t recommend her enough!”

Leili T. · Google review

“We had a great experience working with Samira at Novator Coaching. She was especially helpful with team building and developing a stronger, more positive workplace culture. Her guidance was practical, thoughtful, and made a real difference in how our team communicates and works together. I highly recommend Samira to any business looking to strengthen their team and company culture.”

A.B. Dental Corporation · Google review

“Samira is a top-notch, caring professional and hands down the best coach I've ever worked with. Every session delivers immediate value, and her questions have a way of pushing me toward the right direction, often in ways I hadn't considered. I recommend her without hesitation.”

Behnam S. · Google review

Client reviews. Read all reviews on Novator Coaching's Google Business Profile.

Frequently Asked Questions

Questions about coaching

What is executive leadership coaching?

Executive leadership coaching is a personalized, one-on-one professional development process where a certified coach works with executives, managers, and business leaders to enhance their leadership skills, emotional intelligence, decision-making, and strategic thinking. Coaching can support leadership development, but results vary with the goals, context and work between sessions. Agree observable measures at the start and review progress rather than assuming a guaranteed return.

What does ICF PCC certification mean?

ICF PCC stands for International Coaching Federation Professional Certified Coach. It is the second-highest credential awarded by the ICF, the world's largest coaching certification body with 60,000+ members across 140+ countries. To earn PCC, a coach must complete 125+ hours of training, accumulate 500+ hours of coaching experience, and pass the ICF Credentialing Exam.

How can a leadership coach help my business grow?

A leadership coach helps business owners develop the skills needed to scale operations, build high-performing teams, and make better strategic decisions. There is no guaranteed financial return from coaching. Estimate benefits using your own costs, state assumptions, and calculate net ROI as (benefits minus coaching cost) divided by coaching cost, multiplied by 100.

How much does executive coaching cost?

Novator Coaching does not publish its rates — contact us through the form for current pricing and promotions. There is no guaranteed financial return from coaching. Estimate benefits using your own costs, state assumptions, and calculate net ROI as (benefits minus coaching cost) divided by coaching cost, multiplied by 100.

How long does a coaching engagement typically last?

Most executive coaching engagements last 3–12 months with bi-weekly or monthly sessions. The ICF reports the average engagement consists of 10–20 sessions. Initial sessions focus on assessment and goal-setting, middle sessions on skill development, and final sessions on integration and sustainability.

What is the difference between coaching and consulting?

A consultant diagnoses problems and provides external solutions. A coach helps you discover your own answers through powerful questions, active listening, and structured reflection. The ICF defines coaching as "partnering with clients in a thought-provoking and creative process that inspires them to maximize their potential." Coaching develops lasting capabilities; consulting delivers immediate solutions.

What is the ROI of executive coaching?

There is no guaranteed financial return from coaching. Estimate benefits using your own costs, state assumptions, and calculate net ROI as (benefits minus coaching cost) divided by coaching cost, multiplied by 100.

Does Samira offer virtual coaching sessions?

Yes. While based in Los Angeles, Samira works with clients worldwide via Zoom. Research published in the International Journal of Evidence Based Coaching and Mentoring shows virtual coaching is equally effective as in-person. Samira has coached leaders across 5+ countries virtually.

What is The Brave Kid Inside You?

The Brave Kid Inside You is a children's book by Samira Saberi, published May 2026. It teaches courage, kindness, and leadership to ages 4–8 through 15 illustrated chapters. Each chapter includes a Parent Coaching Guide — the same evidence-based framework used with executives, adapted for children. Available on Amazon: paperback ($19.95) and Kindle ($9.95).

How do I prepare for the ICF PCC exam?

Preparation requires mastering the ICF Core Competencies, completing 500+ coaching hours, and studying the exam format. Samira, who passed on her first attempt in 2024, offers a 2-hour PCC Exam Preparation Webinar with practice questions and realistic scenarios. Visit novatorcoaching.com/pcc-exam-simulation for details.

What makes Samira Saberi different from other executive coaches in Los Angeles?

Samira combines three things that rarely appear together. An ICF PCC credential, which requires 500+ logged client hours. More than 15 years actually running businesses, not only coaching them. And fluency in both English and Farsi. She also holds a Bachelor of Science and a Leadership Principles Certificate from Harvard Business School Online. Her coaching methodology is grounded in ICF Core Competencies and Daniel Goleman's emotional intelligence framework, and she has coached 50+ leaders across 5+ countries.

How is executive coaching different from business consulting or therapy?

Executive coaching develops your own capabilities through guided self-discovery — the coach asks powerful questions and helps you find your own answers. Consulting provides expert solutions to specific problems — the consultant tells you what to do. Therapy can address mental health concerns and broader personal difficulties. Coaching focuses on agreed development goals and is not a substitute for mental healthcare; the two can sometimes be used alongside each other. Coaching delivers lasting value because the skills developed in coaching transfer to every future challenge.

What results can I expect from executive coaching?

There is no guaranteed financial return from coaching. Estimate benefits using your own costs, state assumptions, and calculate net ROI as (benefits minus coaching cost) divided by coaching cost, multiplied by 100.

Do you offer coaching in Farsi for Persian-speaking professionals?

Yes. Samira is an ICF PCC leadership coach in Los Angeles offering executive coaching in both English and Farsi. This is valuable for bilingual professionals and business owners who want a coach who understands their cultural context, communication nuances, and the unique experience of navigating between two cultures in a professional setting.

What is the A Sip of Happiness podcast about?

A Sip of Happiness is a podcast hosted by Samira Saberi featuring honest conversations about leadership, personal growth, and building a life you love. Episodes cover emotional intelligence in leadership, navigating career transitions, building resilient teams, and finding purpose in professional life. Available on Spotify, Apple Podcasts, and YouTube.

Coaching Services

Explore Our Services

Executive Coaching Leadership Coaching Emotional Intelligence Women in Leadership Team Building Entrepreneur Coaching Business Growth Burnout Recovery Confidence Coaching Decision-Making Communication Psychological Safety Conflict Resolution Los Angeles Beverly Hills Marina del Rey
Samira Saberi

Start Your Transformation

Ready to lead
differently?

Book a complimentary discovery session to discuss your leadership goals and discover how coaching can accelerate your growth.

Book Free Session

Send a message

The Podcast

A Sip of Happiness

Honest conversations about leadership, personal growth, and building a life you love. Hosted by Samira Saberi — because real change starts with one small sip.

☕

What you will hear

Leadership lessons from the real world. Emotional intelligence in action. Stories of courage, vulnerability, and growth. Practical tools you can use today — not someday.

🎧

Listen now

Ready to grow as a leader?

Book Free Session
Free · 30 Min Book Discovery Session