Samira Saberi — ICF PCC Leadership Coach in Los Angeles, founder of Novator Coaching, executive coach with 15 years business experience and Harvard Business School certificate

ICF PCC · Leadership Coach · Los Angeles

Samira
Saberi

ICF PCC Leadership Coach · Los Angeles

Helping executives, founders, and managers develop leadership skills, emotional intelligence, and high-performing teams. 15+ years of hands-on business experience. Bachelor of Science. Harvard Business School certified. Worldwide.

Decide. Commit. Achieve.

ICF PCC Professional Certified Coach credential badge ICF Member International Coaching Federation badge Harvard Business School Leadership Principals Certificate Verified ICF PCC Credential Holder

15+

Years Business Experience

50+

Leaders Coached

5+

Countries Served

700%

Median Coaching ROI (ICF)

What is Executive Coaching?

Executive coaching is a structured, one-on-one professional development partnership between a certified coach and a business leader — designed to improve leadership skills, strategic thinking, emotional intelligence, and organizational performance.

Unlike consulting, which provides external solutions, coaching helps leaders discover their own answers through evidence-based frameworks, powerful questions, and accountability structures. According to the International Coaching Federation (ICF), coaching is defined as "partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential."

The data supports its effectiveness: a study by the Institute of Coaching at Harvard Medical School found that over 70% of coached individuals reported improved work performance, relationships, and communication. The ICF's Global Coaching Study reports a median return on investment of 700% for organizations that invest in coaching. MetrixGlobal LLC found even higher returns — 788% ROI — when factoring in productivity gains and employee retention.

Sources: Institute of Coaching, Harvard Medical School; ICF Global Coaching Study 2023; MetrixGlobal LLC Executive Coaching ROI Study; Manchester Inc. Executive Coaching Study

Samira Saberi — ICF PCC executive leadership coach, founder of Novator Coaching in Los Angeles, pictured in professional office setting

About Samira Saberi

ICF PCC Leadership Coach in Los Angeles

I'm Samira Saberi, an ICF PCC-certified leadership coach and Bachelor of Science graduate and Harvard Business School Leadership Principals Certificate holder. With more than 15 years of hands-on experience building and scaling businesses, I bring real-world perspective to my coaching practice. As a professional coach, I help managers, executives, and entrepreneurs develop leadership skills, strengthen emotional intelligence and communication, and build high-performing teams.

I believe leadership is more than making decisions or managing people. True leadership means personal growth, self-awareness, and the ability to motivate others. That's why my coaching combines leadership skills development with real-world business strategies — informed by 15+ years of firsthand experience in the field — that create lasting results.

My approach blends evidence-based coaching methodologies — including positive psychology (based on Martin Seligman's framework), cognitive behavioral techniques, and Daniel Goleman's emotional intelligence model — with the practical business expertise I've built over more than a decade of hands-on work across industries. The result is leaders who reach their business goals and thrive in their personal lives.

Based in Los Angeles, I work with clients across 5+ countries virtually via Zoom and in-person throughout Southern California — including Santa Monica, Beverly Hills, West Hollywood, and the greater LA metro area.

Credential

ICF Professional Certified Coach (PCC)

Education

Bachelor of Science
Leadership Principals Certificate — Harvard Business School

Location

Los Angeles, CA · Worldwide Virtual

Experience

15+ Years Business · 3 Years Coaching

Specialty

Executive & Leadership Coaching

Author

The Brave Kid Inside You (2026)

Industries & Clients Served

Leaders across every industry

Tech Startups Healthcare Finance & Banking Real Estate Consulting Nonprofit Education Manufacturing Retail & E-Commerce Legal Entertainment Government SaaS & Software Architecture & Design

Coaching Services

How a leadership coach can
transform your business

Executive Leadership Coaching

One-on-one coaching for C-suite executives, directors, and senior managers. Develop leadership presence, strategic thinking, and decision-making skills that drive organizational results. According to the Institute of Coaching at Harvard Medical School, over 70% of coached executives report improved work performance.

For: CEOs, CTOs, VPs, Directors, Senior Managers

Business Coaching for Entrepreneurs

Strategic coaching to help startup founders and business owners scale operations, build winning teams, and increase revenue. The ICF reports a median coaching ROI of 700% — making coaching one of the highest-return investments a founder can make.

For: Founders, Entrepreneurs, Business Owners

Team Building & Culture Development

Workshops and coaching programs to strengthen team dynamics, workplace culture, and organizational alignment. Research published by Forbes found that companies with strong culture see 4x revenue growth compared to those without.

For: Teams, Departments, Organizations

Emotional Intelligence Coaching

Develop self-awareness, empathy, communication skills, and emotional regulation using Daniel Goleman's EQ framework. Research shows leaders with high emotional intelligence generate 20% more revenue and experience 67% lower team turnover (TalentSmart).

For: Leaders at All Levels

The Coaching Process

A proven framework for
lasting transformation

01

Discover & Assess

Deep diagnostic assessment using validated tools to uncover your leadership strengths, blind spots, and growth opportunities. We establish a baseline, set SMART goals, and design a customized coaching roadmap aligned with your business objectives.

02

Transform & Grow

Structured bi-weekly coaching sessions combining cognitive reframing, leadership development, emotional intelligence training, and strategic planning. Track progress with measurable milestones using the GROW model (Goal, Reality, Options, Will).

03

Integrate & Scale

Embed new leadership behaviors into daily practice. Build sustainable habits, expand your professional network, and create accountability systems that ensure growth continues long after the formal coaching engagement ends.

Free Tool

Free tools to accelerate your leadership growth

5 interactive tools to help you assess your leadership, calculate coaching ROI, check your team health, and clarify your goals.

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Leaders Coached

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Years in Business

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Countries Served

New Release · Now on Amazon

The Brave Kid Inside You

A heartwarming children's book about courage, kindness, and leadership for ages 5–8 — with a Parent Coaching Guide in every chapter.

The Brave Kid Inside You — children's leadership book cover by Samira Saberi

A story your child will love. A coaching tool you'll use for years.

In 15 illustrated chapters, follow Leo as he discovers what real leadership actually means — and watch your child learn it right alongside him. Each chapter includes a Parent Coaching Guide with reflection questions and activities based on the same evidence-based coaching framework used with executives.

Build self-confidence and courage — Children learn that bravery means doing the right thing, even when it's hard.

Develop positive leadership skills — Leadership isn't about being the boss — it's about leading yourself first.

15 Parent Coaching Guides — Turn bedtime into the most meaningful conversation of the week.

Perfect for ages 5–8 — Classroom read-alouds, homeschool, bedtime stories, and gifts.

For Coaches · ICF PCC Exam Preparation

Preparing for the ICF PCC Exam?

Samira passed the ICF PCC Credential Exam on her first attempt in 2024. That experience inspired a 2-hour educational webinar designed to give aspiring PCC coaches the realistic practice she wished she had.

In this PCC Exam Prep Webinar, you will:

Gain a clear understanding of the ICF PCC exam structure and format

Practice with sample questions and realistic case scenarios

Learn strategies for time management and stress reduction during the exam

Hear insights from Samira's own journey of passing on the first attempt

Client Testimonials

Words from those transformed

★★★★★

"Samira fundamentally changed how I show up as a leader. The clarity I gained in three months surpassed years of previous development work. Her ICF PCC training really shows."

Alexandra C.

CEO, Tech Startup · Los Angeles

★★★★★

"Her ability to see what I couldn't see in myself — and reflect it back with precision — was truly remarkable. I lead with a calm authority I didn't know I had."

Marcus R.

CTO, Healthcare Company

★★★★★

"Working with Samira wasn't just coaching — it was a complete recalibration. My board noticed the difference within weeks. Best investment in my leadership career."

Priya N.

Founder, Management Consulting

Frequently Asked Questions

Questions about coaching

What is executive leadership coaching?

Executive leadership coaching is a personalized, one-on-one professional development process where a certified coach works with executives, managers, and business leaders to enhance their leadership skills, emotional intelligence, decision-making, and strategic thinking. According to the Institute of Coaching at Harvard Medical School, over 70% of coached individuals report improved work performance, relationships, and communication. The ICF found that 96% of coached executives report improved satisfaction.

What does ICF PCC certification mean?

ICF PCC stands for International Coaching Federation Professional Certified Coach. It is the second-highest credential awarded by the ICF, the world's largest coaching certification body with 60,000+ members across 140+ countries. To earn PCC, a coach must complete 125+ hours of training, accumulate 500+ hours of coaching experience, and pass the ICF Credentialing Exam. Only about 30% of ICF-credentialed coaches hold PCC.

How can a leadership coach help my business grow?

A leadership coach helps business owners develop the skills needed to scale operations, build high-performing teams, and make better strategic decisions. The ICF Global Coaching Study reports a median ROI of 700%. MetrixGlobal LLC found 788% ROI when factoring productivity and retention. Manchester Inc. reported 5.7x return on investment.

How much does executive coaching cost?

ICF PCC-certified coaches typically charge $200–$500 per session, with full engagements ranging from $3,000–$15,000 for 3–6 months. The investment pays for itself: Manchester Inc. found companies saw an average ROI of 5.7x. Novator Coaching offers a complimentary discovery session to discuss goals and fit before committing.

How long does a coaching engagement typically last?

Most executive coaching engagements last 3–12 months with bi-weekly or monthly sessions. The ICF reports the average engagement consists of 10–20 sessions. Initial sessions focus on assessment and goal-setting, middle sessions on skill development, and final sessions on integration and sustainability.

What is the difference between coaching and consulting?

A consultant diagnoses problems and provides external solutions. A coach helps you discover your own answers through powerful questions, active listening, and structured reflection. The ICF defines coaching as "partnering with clients in a thought-provoking and creative process that inspires them to maximize their potential." Coaching develops lasting capabilities; consulting delivers immediate solutions.

What is the ROI of executive coaching?

The ROI is well-documented: ICF reports 700% median ROI. MetrixGlobal LLC found 788% ROI. PricewaterhouseCoopers reported 7x mean return. Benefits include improved productivity (70%), better relationships (72%), enhanced communication (72%), and increased job satisfaction (67%).

Does Samira offer virtual coaching sessions?

Yes. While based in Los Angeles, Samira works with clients worldwide via Zoom. Research published in the International Journal of Evidence Based Coaching and Mentoring shows virtual coaching is equally effective as in-person. Samira has coached leaders across 5+ countries virtually.

What is The Brave Kid Inside You?

The Brave Kid Inside You is a children's book by Samira Saberi, published May 2026. It teaches courage, kindness, and leadership to ages 5–8 through 15 illustrated chapters. Each chapter includes a Parent Coaching Guide — the same evidence-based framework used with executives, adapted for children. Available on Amazon: paperback ($19.95) and Kindle ($9.95).

How do I prepare for the ICF PCC exam?

Preparation requires mastering the ICF Core Competencies, completing 500+ coaching hours, and studying the exam format. Samira, who passed on her first attempt in 2024, offers a 2-hour PCC Exam Preparation Webinar with practice questions and realistic scenarios. Visit novatorcoaching.com/pcc-exam-simulation for details.

Samira Saberi

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