Most people arrive at coaching knowing something is wrong and not what to work on. This is the list of topics leaders actually bring, grouped by what is underneath them, plus the ones coaching handles badly.
Topics about other people
These are the most commonly stated and the least often the real subject.
- Delegation — usually a trust or identity problem rather than a process one
- Difficult conversations — almost always avoidance that has been rationalised as timing
- Underperformance you have tolerated — the longer it has run, the more the topic is you
- Managing former peers — the relationship changed and nobody said so out loud
- Influencing without authority — the default problem for anyone in a matrix
Topics about yourself
- Executive presence — vague as stated; useful once you name the room you lose
- Imposter syndrome — most acute after a promotion, and rarely about competence
- Decision-making — leaders rarely decide badly at random; there is a pattern
- Reacting under pressure — the highest-value topic on this list and the least often raised
- Burnout — coaching helps with the causes; it does not treat the condition
Topics about the job
- Stepping up a level — the work that made you successful is now the work you must stop doing
- The first ninety days — worth coaching before it starts, not after it goes wrong
- Leading through change — usually a communication cadence problem
- Building a team from scratch — hiring above your own experience is the hard part
- Whether to stay — legitimate, and better examined with someone who has no stake
How to pick one
Three tests. Recurrence: does this keep coming back in different clothes? A recurring problem is behavioural, which is what coaching is for. Ownership: is the thing that needs to change inside your control? If the honest answer is that your CEO needs to change, coaching will help you decide what to do about that, but it will not fix it. Specificity: can you name a situation from the last month? "Executive presence" is not a topic. "I go quiet in the exec meeting when the CFO pushes back" is.
What coaching is not for
Clinical depression and anxiety belong with a therapist. Technical or regulatory questions belong with a consultant or a lawyer. A performance-managed employee sent to coaching as a documented last step is being managed out, not developed, and everyone in that room knows it. A coach who takes all three anyway is selling hours.
Frequently asked questions
What topics do people work on in leadership coaching?
The most common are delegation, difficult conversations, executive presence, decision-making, managing former peers, and reacting badly under pressure. Underneath, most of them reduce to a smaller set: avoiding a conversation, holding onto work for identity reasons, or a pattern in how you decide that you cannot see from inside it.
How do I choose what to work on with a coach?
Apply three tests. Does the problem keep recurring in different forms, which suggests it is behavioural rather than technical? Is the thing that needs to change within your control? And can you name a specific situation from the last month? A topic that fails the third test is a label, not a goal, and the first sessions will be spent finding the real one.
What should you not bring to a leadership coach?
Clinical mental health concerns belong with a therapist, and a good coach will refer rather than continue. Technical, legal or regulatory questions need a specialist. And coaching used as the final documented step before dismissing someone is not development; it is a process being completed, and it rarely helps the person in the chair.
Can you change topics partway through an engagement?
Frequently, and it is often a sign the work is going well. The stated topic is regularly a proxy for something harder to name, and the real subject tends to surface once trust is established. What matters is that the change is explicit and the goals are rewritten, rather than the engagement quietly drifting.
Work on this with a coach
Samira Saberi is an ICF PCC certified leadership coach. $285 per session, first 30 minutes free, in Los Angeles or over Zoom.